Burger King’s Impossible Nuggets
Burger King will be testing Impossible Foods’ meatless nuggets in multiple markets, making it the first fast food chain to offer the company’s new chicken alternative.
Starting Monday, customers in Des Moines, Iowa, Boston and Miami can try the plant-based Impossible Nuggets.
The Restaurant Brands International chain first partnered with Impossible Foods two years ago as the first fast food chain to sell their meatless burgers. After an initial increase in sales of the busy item, the chain lowered the price and got closer to a beef whopper. Burger King’s rival McDonald’s has partnered with Impossible’s main challenger, Beyond Meat, though they haven’t yet launched a nationwide plant-based item in the U.S.
For Burger King, the Impossible Nuggets offer a similar option as the Impossible Whopper to direct traffic to its restaurants. While meat alternatives are now more commonly found on fast food menus, chicken substitutes are a rare find as both Impossible and Beyond only recently launched their iterations. Impossible began launching its meatless nuggets in restaurants and grocery stores in September, while Beyond’s tenders hit restaurants in July.
The test comes because traditional chicken is more expensive and harder to find. Chicken commodity prices have doubled this year, according to Bank of America Securities. Yum Brands’ KFC stopped advertising its chicken offerings due to a delivery bottleneck last month.
Burger King also announced on Wednesday that it will introduce Ghost Pepper Chicken Nuggets nationwide on Monday. Unlike the Impossible Nuggets, these are made from white chicken.
Restaurant Brands’ shares are up less than 1% this year, for a market value of $ 28.5 billion.