Fitness chain picks Cherry Creek for third Denver location

The health chain Solidcore has secured a spot in Cherry Creek for its third Denver location.

The Virginia-based firm expanded to Denver in 2022, opening first in RiNo after which on LoHi’s Platte Avenue. Two years later, the agency is making ready to open at 255 Fillmore St.

Solidcore signed a 10-year lease for 1,900 sq. toes on the bottom flooring of the workplace constructing developed by Matt Joblon’s Denver-based BMC Investments. BMC accomplished the constructing final yr.

Joshua Rainey, Solidcore’s director of actual property, mentioned that Cherry Creek has develop into a hub for boutique health studios, so it made sense for Solidcore to affix the combination. Plus, logistically, it’s simpler for patrons to get to.

“For those that stay south of the city core, Cherry Creek was an important match to offer extra comfort to our purchasers making the journey up the expressway,” Rainey mentioned.

Solidcore gives a Pilates-based exercise that’s high-intensity however low-impact. The studio makes use of “sweatlana” machines, that are much like Pilates machines. The brand new studio can have 17 machines and 10 to 12 coaches.

“Our teaching expertise is greatest at school, prime of the trade, we now have a really vigorous coaching and constant program in place so our coaches are staying educated,” Rainey mentioned.

He mentioned the Fillmore Avenue location can have the identical exercises and power of the RiNo and LoHi spots, however aesthetically it’ll look extra minimalist. Plus, it’ll supply valet parking. Rainey declined to reveal the price of the buildout.

Rainey mentioned the 10-year-old firm usually anticipates opening one or two new studios a yr within the Denver space, however it all is determined by the actual property market, demand and accessible coaches.

“We actually need to be certain that we respect and foster a way of neighborhood that’s genuine to the place our studio is,” Rainey mentioned.

Solidcore has over 120 studios. It opened 24 studios final yr and plans to open much more this yr.

Along with Solidcore, 255 Fillmore will likely be dwelling to the fine-dining restaurant Le Colonial. Crusoe Vitality is among the many workplace tenants.

Different current adjustments within the Cherry Creek health scene embody the closure in November of the Orangetheory studio at 2780 E. 2nd Ave.

This story was reported by our associate BusinessDen.