Before World Ocean Day on June 8, adidas harnesses the power of sport and uses it as a force for change. He invites the world to reunite and run for the oceans.
From May 28th to June 8th, adidas x Parley Run for the Oceans returns for the fourth time and continues its commitment to urgently address the devastating plastic pollution of the seas in the oceans.
Since 2015, adidas has made more than 30 million pairs of shoes using Parley Ocean Plastic trash that was trapped on beaches and coastal communities to prevent it from polluting the oceans.
While progress has been made towards a more sustainable future, much remains to be done to reduce plastic pollution in the oceans. To give runners worldwide the opportunity to make a difference for every kilometer driven between May 28th and June 8th via adidas Running App (Strava / Joyrun), adidas and Parley will be the equivalent weight of 10 plastic bottles Clean up to a maximum of 500,000 pounds of plastic waste from beaches, remote islands and coastlines.
Alberto Uncini Manganelli, GM Running & Credibility Sports at adidas, said: “As a global brand and as global citizens, we play a huge role in preserving the oceans and our planet. It is our responsibility to use our platforms, products and voices not only to raise awareness but to take real action. In just three decades, the world’s oceans could contain more discarded plastic than fish if we don’t act now – only by working together and uniting can we end plastic waste.
To date, adidas x Parley Run for the Oceans has brought together more than 3 million runners around the world. A total of 25.5 million kilometers has been traveled and $ 2.5 million raised to help Parley develop his initiatives and educational programs to tackle plastic pollution in the oceans. In 2019, 92 schools were added to the program and are now educational centers as well as plastic interception points for the local community. As a result, 70,000 children and their families took part in the program.
Cyrill Gutsch, CEO and Founder of Parley, said, “Run for the Oceans is more than a running or awareness campaign. It has grown into a powerful impact platform that inspires and empowers millions of people around the world to unite and support the goal of oceans through sport, promoting the Parley movement through actual exercise. And more than a partner, adidas was a true ally, the family member we so badly needed on our side to prove that the industry can be the key, scaling and providing solutions to the massive environmental problems we face accelerated. We believe that collaboration, creativity and eco-innovation are the formula for success to save our oceans and end the global plastic crisis that threatens the natural world, our own health and our future. Everyone who joins the run is helping advance that vision. “
However, this is just the beginning of the global initiative. As announced in March (2021) as part of the adidas “Own the Game” strategy, Run For The Oceans will be further expanded to create a more comprehensive digital and physical community space. By 2025, adidas aims to have a cumulative participation of 40 million people.
Unite and run for the oceans between May 28th and June 8th by signing up and tracking your runs on the adidas running apps: //adirun.app/Pirn.
For each kilometer run, adidas cleans the equivalent weight of 10 plastic bottles up to a maximum of 500,000 pounds.
Further information and registration can be found at https://www.adidas.com/us/runfortheoceans
Follow the conversation at @adidasrunning on Instagram, Facebook and Twitter with #RunForTheOceansand #adidasParley.
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