Tommy Fleetwood partners with TAG Heuer to become a brand ambassador


Tommy Fleetwood is the latest sports star to be signed as a brand ambassador for the luxury watch brand TAG Heuer.

The 29-year-old Englishman achieved international success as a five-time winner of the European Tour and a member of the victorious European Ryder Cup team in 2018. As the face of the TAG Heuer Connected Watch Golf Edition, Fleetwood will wear the luxury smartwatch and work closely with the Paris-based software engineers of the TAG Heuer Connected team and use their expertise to further develop and improve the TAG Heuer Golf app general game experience of the app.

Smartwatch: Fleetwood will wear the brand’s new watch

Fleetwood clinched his first European Tour title at the Johnnie Walker Championship in Gleneagles in 2013 and finished in the top 50 of the Race to Dubai four races in a row before winning his second title at the Abu Dhabi HSBC Championship in 2017, a breakthrough season he did too won the prestigious French Open title and joined the golf elite by becoming one of the top ten in the official golf world ranking and ending the year as Europe’s number 1. Fleetwood received the Seve Ballesteros Award (formerly Player of the Year) for his remarkable achievements.

The Briton successfully defended his HSBC Championship in Abu Dhabi in 2018 and was runner-up at the US Open Championship at Shinnecock Hills, where he posted a final round of 63 – the same lowest round ever recorded at the US Open and the second lowest score in the History of all four major championships. Upon entering into the partnership, Tommy Fleetwood said, “I am very excited to join the TAG Heuer family and very proud to have been selected as an ambassador for the TAG Heuer Connected Watch and Golf App. This watch is both technologically impressive with its advanced, user-friendly features, as well as having a real style statement that will stand out on and off the course. “

Fleetwood made a record-breaking Ryder Cup debut at Le Golf National in France in September 2018 when he and his great friend Francesco Molinari became the first European partnership to win four out of four games on two glorious days in Paris. Fleetwood and Molinari or Moliwood, as they were affectionately known, were the basis for Team Europe’s memorable 17½-10½ victory over the USA.

New technology: The TAG Heuer Connected is designed to help golfers improve their game

New technology: The TAG Heuer Connected Golf Edition is designed to help golfers improve their game

At the end of 2019, Fleetwood won the Nedbank Challenge in Sun City, South Africa. One of the most prestigious events on the European Tour, the Nedbank Challenge has long been dubbed “Africa’s Major” due to the difficulty of the Gary Player Country Club golf course and the consistently top-notch field of players that the tournament draws.

As part of its agreement with TAG Heuer, Fleetwood will work closely with the brand on new and exciting developments in the leading TAG Heuer golf app, which has become the trusted companion of over 200,000 active users since its launch in 2019. The app is packed with features designed to help golfers master their knowledge of each course, including 3D mapping, distance to hazards, shot tracking, scorecards, pro stats and the new Driving Zone feature. It is designed to assist players of all levels who want to improve their game. The app is optimized for use with the TAG Heuer Connected and TAG Heuer Connected Golf Edition. Together with the TAG Heuer Sport app, Google offers the wide range of connected services from Wear OS.

Learn more about the Sport360 application





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