Under Armor unveils a technology-filled, performance-driven flagship store in the Dubai Mall


Under Armor has opened its newest and largest store in the Middle East in the Dubai Mall.

The 1,300 m² store is Under Armour’s largest single story store in the world and offers a unique shopping experience. In addition to the brand’s legendary clothing and shoe ranges, the new flagship store also houses important training equipment and state-of-the-art activations for a tailor-made shopping experience.

With an emphasis on athletic performance, athletes can find the latest in Project Rock apparel, iso-chill running and exercise gear.

Customers have access to an advanced 3D foot scanner that uses AI technology to scan the customer’s foot to find perfectly fitting shoes, whether they are looking for stability and performance for intense workout or maximum comfort for everyday use.

In addition, the interactive pick and learn system gives customers unparalleled access to the full Under Armor shoe range, as well as the ability to browse and compare details from size, fit and style to price and design. Information is displayed on the store’s smart touchscreens, so the pick and learn system helps customers make detailed and informed comparisons and decisions before purchasing.

The business is not a standard business but allows consumers to connect to a range of customized training experiences and challenges to suit all levels and abilities. Customers can explore these workouts through touch screens in the mall and check out fitness routes to help with burn
extra calories.

Customers can sit and relax in the Under Armor Chill Out Lounge, which is equipped with a charging station for cell phones.

Lee Devon, vice president for Under Armor Middle East, said; “The opening of the new flagship store in the Dubai Mall is a proud moment for Athlocity and the Under Armor brand. This will be our largest store in the region and is a perfect fit for the world’s largest mall, a legendary retail destination.”

Under Armor Store The Dubai Mall (9)

“Under Armor’s new location in the Dubai Mall is a fitness destination that expertly meets the needs of all of our customers in a modern, state-of-the-art and comprehensive environment.

Offering an unparalleled sports shopping experience, we look forward to welcoming customers to our newest store and sharing Under Armor’s commitment to performance, health and joy so everyone can achieve their sporting goals. “

The new Under Armor store in the Dubai Mall is now open.

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