While football fans have been waiting longingly for the return of UEFA EURO 2020, which begins on June 11, 2021, vivo would like to help fans create, capture and share the beautiful moments surrounding the tournament.
Launching today, the brand, with the support of ex-England star Michael Owen, has launched a # ToBeautifulMoments & #vivoSuperTime social activation, calling on fans to share their chants, cheers and applause for the opportunity at the closing ceremony of the tournament presented by vivo .
Bringing people together through the love of the game
“The virtues of football, how it brings people together from all over the world from different backgrounds and from different teams, all in the name of sportsmanship, make it a really nice game,” said Owen, who is a UEFA EURO. is Ambassador 2020. “Although the experience will be different this year, I look forward to working with vivo to encourage and empower the fans to be in the moment and share their energy and passion in one of the most beautiful moments of the tournament to bring in. “
Fans who submit their videos and photos on social media using the hashtag #ToBeautifulMoments & #vivoSuperTime will be able to see them in an outstanding virtual display during the broadcast of the UEFA EURO 2020 closing ceremony on July 11th. Whether it’s taking and sharing the perfect fan selfies or energetic videos with cheers and applause, the task is simple: Upload a photo or video with the hashtag #ToBeautifulMoments & #vivoSuperTime to show your support for EURO 2020 and your favorite national team and players to show.
During the closing ceremony, which will be a combination of live action and augmented reality, fan videos will be integrated into a gripping visual spectacle and broadcast live for viewers at home.
“Football is back and the game has never been so eager for the commitment, passion and presence of the fans. vivo calls on all football fans to gather again to celebrate this beautiful moment and we are excited to bring the fans’ love for the beautiful game to the event with the help of technology, ”said Spark Ni, Senior Vice President and CMO of vivo.
The #vivoSuperTime initiative is part of the brand’s “To Beautiful Moments” campaign for this year’s tournament, which brings to life the passion of vivo to make every moment more magical for its users.
To find out more about the To Beautiful Moments campaign and the activations of vivo around UEFA EURO 2020, visit https://www.vivo.com/en/activity/euro2020.
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