2 well-known restaurant brands may soon combine forces, share dining spaces
(NEXSTAR) – In a number of years’ time, you may be capable of order an Applebee’s Irresist-A-Bowl and a aspect of IHOP’s Minion pancakes below the identical roof.
John Peyton, the CEO of Dine Manufacturers World, confirmed in an earnings name final week that the corporate is aiming to introduce a “dual-branded” Applebee’s/IHOP restaurant idea in the US. Eight such eating places exist already in different international locations the place Dine Manufacturers operates, together with Canada, Kuwait, Mexico and the United Arab Emirates.
Peyton revealed the corporate’s intentions to convey the idea to the U.S. in response to a query from a Barclay’s analyst, who inquired about plans for growing the variety of Applebee’s areas each stateside and overseas.
Peyton responded, partly, by touting the success of the dual-branded Mexico location, which he claimed to be producing “two occasions or extra” the income of a equally sized single-branded restaurant. The explanation, he steered, concerned the 2 menus masking extra “day components” than both’s single menu.
“And that’s an enormous innovation that we’re nurturing abroad, and that our intent is to finally convey [it] to the U.S. after we discover the suitable alternative to introduce it,” he stated.
Dine Manufacturers’ executives didn’t say when any dual-branded eating places may open within the U.S.
Peyton briefly talked about how the eating places would function, with a shared kitchen and a “blended” space for visitors within the front-of-house. YouTube movies shared by Dine Manufacturers franchisees additionally present the branding of the 2 eating places remaining separate on the storefronts (usually side-by-side) with open-layout eating areas that embody each eating areas.
Talking with Nation’s Restaurant Information about attainable U.S. areas, Peyton stated the dual-branded eating places would even have separate entrances for each Applebee’s and IHOP, basically making them seem as side-by-side eating places with loosely outlined eating areas.
“At breakfast, when there are extra IHOP clients, clients might be seated within the Applebee’s space and vice versa at dinner,” Peyton advised the outlet.
Such an idea is way from international to American shoppers, with dual-branded eateries like Cinnabon and Auntie Anne’s, or Taco Bell and Pizza Hut, sharing the identical retail areas.
Peyton, although, advised Nation’s Restaurant Information that he believes Applebee’s and IHOP are an particularly good match as a result of their menus largely cater to totally different occasions of day.
“It’s a improbable alternative as a result of the 2 manufacturers are complementary,” he stated.