How to Increase eBay Sales Using eBay’s Advertising Solutions

Sponsored by eBay Advertisements

eBay is without doubt one of the greatest on-line marketplaces for people to promote new and used merchandise alike. However with so many on-line sellers utilizing eBay, how will you make your product listings stand out from the gang? Should you’re questioning how one can enhance eBay gross sales, this submit has you lined. 

Whether or not you’re a brand new eBay vendor or a seasoned professional, you’ll discover simple and easy options for rising visibility and gross sales this vacation season.

Right here is how one can enhance eBay gross sales by optimizing your listings and utilizing eBay’s Promoted Listings Superior promoting answer.

1. Optimize Your eBay Store and Listings 

The important thing to being profitable on eBay is to make sure your listings are fully crammed out and polished. By utilizing the guidelines under, you’ll be able to craft the proper listings, and and assist set your promoting campaigns up for fulfillment.

One nice technique to enhance eBay gross sales is thru SEO (website positioning). website positioning is all about including the correct key phrases and phrases to your eBay listings and store in order that people who find themselves looking for your merchandise can simply discover you. 

For example, when you’re promoting designer denims, you must also add related phrases and synonyms consumers could also be looking for, like denim and the title model of the denims. The extra detailed and concise you will be in your itemizing, the extra seemingly your itemizing will present up within the eBay search outcomes. 

Moreover utilizing the correct key phrases in your product descriptions, you’ll wish to be certain that your retailer description is crammed out fully with the web page titles, the correct product classes, meta tags, return and transport insurance policies, and picture alt tags. Having a well-detailed profile helps increase the quantity of visitors you get to your listings and enhance eBay gross sales.

Together with utilizing eBay website positioning on your listings, you must also deal with crafting sturdy headlines and replica on your listings. Copywriting is the artwork of making persuasive descriptions that make your product extra interesting, therefore garnering a greater return on funding (ROI) when utilizing Promoted Listings Superior to spice up gross sales.

2. Take Excessive-High quality Pictures

One other means to make sure your eBay Advertisements are optimized, and thus rising eBay gross sales, is by having high-quality, well-lit photographs in your product itemizing. With every product itemizing, you’re allowed as much as 24 photographs. You seemingly received’t want this many except you’re promoting one thing like a tiny dwelling or camper van, however it’s best to add sufficient that the individual can get a good suggestion of all of the totally different angles of an merchandise.

Your background must be clear and clutter-free, however in all probability an important side of getting picture is sweet lighting. You don’t must buy a hoop mild (though it may be useful); utilizing pure mild from a window works nice. Try this submit for extra recommendations on taking high-quality photographs from dwelling. 

3. Use eBay Advertisements (Promoted Listings Superior)

One advertising and marketing methodology that prime eBay sellers use to extend eBay gross sales is thru eBay’s promoting instrument Promoted Listings Superior. Promoted Listings Superior is a pay-per-click promoting methodology that sellers can use to achieve larger visibility placements on the location, thus rising visitors and gross sales to product listings. Actually, on common, eBay sellers who used Promoted Listings Superior averaged 50% extra gross sales in comparison with non-promoted listings. *

With eBay’s Promoted Listings Superior, you get to set your each day finances, bid on key phrases, and select your target market; you’ll additionally obtain detailed reporting so you’ll be able to regulate your campaigns as wanted. 

To get began with Promoted Listings Superior, head to your Vendor Hub and click on on the Advertising and marketing Tab. Then head to your Promoting Dashboard and choose Create a New Marketing campaign. Subsequent, you’ll be able to select between Sensible (computerized) or Guide viewers focusing on. 

With Sensible Concentrating on, eBay will routinely bid on key phrases and select the target market. With Guide, you get to create and select your entire eBay advert choices. After you’ve chosen these choices, launch your marketing campaign and measure the ends in your dashboard. Upon getting a marketing campaign that’s producing a optimistic ROI, you’ll be able to add extra finances to it, thus exponentially rising your eBay gross sales. 

Should you’re new to eBay’s instruments, eBay Advertisements has a Fast Tip Video Sequence that can assist you get essentially the most out of your campaigns. And if that is your first time utilizing Promoted Listings Superior, you will get 50% off of advert charges (as much as $100).

Go right here to be taught extra about utilizing eBay’s promoting options.  

4. Present Glorious Buyer Service

With extra visibility to your listings out of your Promoted Listings Superior marketing campaign, you’ll must make certain that you’re giving a excessive degree of customer support. Having a excessive proportion of optimistic suggestions evaluations helps construct your belief and repute as a web-based vendor, thus rising gross sales. A method to make sure that you obtain optimistic evaluations in your store is by giving nice customer support. 

A few methods to do that is by being attentive to your prospects’ issues and questions. You must also be certain that your product description matches the standard of the merchandise being bought. It’s higher to downplay the standard than to hype it up than the shopper being disenchanted with their buy. You must also promptly ship your product in order that it arrives inside an accepted timeframe. By following these easy suggestions, you’ll be able to enhance your buyer satisfaction rankings and enhance eBay gross sales.

5. Supply Free Delivery

With e-commerce platforms, like Amazon providing free transport with Prime, many shoppers have come to count on this profit once they store on-line. Providing free transport is a good way to transform your newly acquired customers out of your Superior marketing campaign and probably enhance eBay gross sales. With this methodology, it is advisable to be strategic in order that this doesn’t eat into your revenue margins. 

First, you’ll want to determine how a lot it’s going to value to package deal and ship your merchandise. Then, you’ll add these bills to the full value of the product. You’ll wish to conduct a side-by-side check and see which listings carry out higher: those with free transport or those with a decrease value and transport added.

6. Ship Out a E-newsletter

With all these new prospects out of your Superior marketing campaign, you’ll wish to proceed to remain in contact. That is the place e mail advertising and marketing, sending out a publication, is available in. 

When prospects make a purchase order, you’ll be able to ask them in the event that they want to obtain additional updates from you. Upon getting a listing of subscribers, you’ll be able to ship them e mail updates about new product listings and promotions you’re having. 

eBay makes it simple to arrange e mail advertising and marketing. Simply choose the Retailer Tab in your Vendor Hub and choose E-newsletter to create your e mail marketing campaign. From there, observe the prompts, add an attention-grabbing topic line, write your e mail, after which schedule it to exit to subscribers.

E-mail advertising and marketing is understood for being a superb technique to enhance eBay gross sales!

Improve eBay Gross sales Utilizing eBay’s Promoting Options

There are numerous methods to spice up gross sales on eBay this vacation season; begin with the fundamentals and optimize your store for fulfillment with fundamental website positioning, high-quality photographs, detailed descriptions, and catchy product titles. When you’ve perfected your store and listings, arrange a Promoted Listings Superior marketing campaign to exponentially attain extra prospects. eBay Advertisements (Promoted Listings Superior) assist give your itemizing extra visibility by means of focused promoting choices. And with eBay sellers averaging 50% extra gross sales utilizing Promoted Listings Superior*, what’s to not love?

Go right here to get began with eBay’s promoting options so you’ll be able to enhance eBay gross sales this vacation season and past. 

* Supply: eBay knowledge; September 2022–February 2023; in comparison with non-promoted gadgets.

This submit was sponsored by eBay Advertisements and written by Holly Reisem Hanna. Please bear in mind that we solely promote promoting from firms we will legitimately suggest to our readers. See our disclosure coverage for additional data.