How to Increase Your eBay Sales By Analyzing Sales Trends in 2024
Sponsored by eBay Advertisements
Are you in search of a simple strategy to increase your eBay gross sales, however with the ever-changing advertising and marketing panorama, you’re not sure of what to concentrate on? One advertising and marketing technique that you could be not have thought-about is utilizing gross sales developments knowledge in your campaigns. By inspecting client behaviors and gross sales knowledge and incorporating this into your advertising and marketing technique, you’ll be able to meet and even exceed your gross sales targets.
On this publish, you’ll learn to use the eBay Advertisements gross sales developments calendar to strategically improve your attain and gross sales and plan your stock and promoting technique for your complete 12 months.
What Are eBay’s Gross sales Developments for the 12 months?
Yearly, eBay Advertisements analyzes buyer interactions and gross sales to find out what merchandise promote greatest throughout totally different occasions within the calendar 12 months. By taking a deep dive into gross sales developments, eBay sellers can higher plan their stock, promoting, and advertising and marketing funds and know what to anticipate for the 12 months forward.
For example, if you happen to had been an unpleasant Christmas sweater vendor like Anne Marie Blackman, you’ll wish to refill on sweaters in the course of the summer season months, begin selling within the fall, and prepare for the gross sales rush in November and December. Whereas this can be a easy instance of following vacation gross sales developments, different objects like brooches and pins are tougher to plan for stock and promoting methods.
Fortunately, eBay Advertisements has a gross sales developments calendar (which you’ll obtain from their weblog) that highlights product suggestions for every month. This gross sales developments calendar, which relies on data-driven analysis from eBay Advertisements, highlights when customers are searching for sure classes of things, so you’ll be able to improve your promoting spend to buyers who’re primed to buy.
Listed below are simply among the gross sales developments, months, and common share will increase for the classes.
January
- Brooches and Pins: 30%
- SIM Playing cards: 15-30%
- Cables and Adapters: 20%
- USB Flash Drives: 10%
February
- SIM Playing cards: 15-30%
- USB Flash Drives: 20%
- Laptop Screens and Equipment: 25-130%
- Business Cookware and Kitchen Instruments: 25%
March
- Laptop Circumstances: 45%
- Toner Cartridges: 15%
- Cell Cellphone Circumstances: 10%
- Business Espresso, Cocoa, and Tea Tools: 10%
April
- Ladies’s Shorts: 50-75%
- Paint and Upkeep: 30-50%
- Patio Chairs: 45-90%
- Pool Cleansing Instruments: 60-65%
Might
- Ladies’s Swimwear: 45-60%
- Ladies’s Sandals: 55-60%
- Automotive Wash Cleaning soap: 35-45%
- Planters: 150-180%
June
- Bike Racks: 30%
- Patio Chairs: 50-85%
- Business Ice Machines: 25-30%
- Business Freezers and Fridges: 40%
July
- Males’s Belt Buckles: 25-40%
- Keychains, Rings, and Finders: 60%
- Umbrellas: 80%
- Business Ice Machines: 25-30%
August
- Males’s Bracelets and Charms: 110%
- A/C Compressors and Clutches: 30-50%
- Pool Cleansing Instruments: 20%
- Laptop computer Energy Adjusters and Chargers: 15%
September
- Outerwear for Infants and Toddlers: 45%
- Child Sneakers: 15%
- Handheld Blenders: 45%
- Disinfecting and Sterilizing Merchandise: 80%
October
- Males’s Sleepwear and Robes: 25%
- Males’s Sweaters: 45%
- Blankets and Throws: 25%
- Hearth and Range Equipment: 65-90%
November
- Blankets and Throws: 90-115%
- Reward Luggage: 50-65%
- Greeting Playing cards: 30-40%
- Gradual Cookers: 30-40%
December
- Males’s Sleepwear and Robes: 75-100%
- House Workplace Desks: 50%
- Handheld Blenders: 40%
- PC and Console VR (Digital Actuality) Headsets: 20-50%
Find out how to Use These Gross sales Developments to Improve Your eBay Gross sales
With this data of gross sales developments, you need to use the calendar to plan out your advertising and marketing technique for the 12 months. Not solely can you intend accordingly to ramp up stock, customer support, and promoting, however you’ll be able to make the most of trending time intervals you weren’t conscious of earlier than.
With extra eyeballs in your listings, you’ll wish to make sure that you optimize your listings; this contains having detailed product descriptions which might be optimized for search. Utilizing a thesaurus is a superb strategy to just be sure you’re together with all of these related key phrases and phrases that prospects is perhaps trying to find. If website positioning writing isn’t your sturdy swimsuit, you’ll be able to all the time use synthetic intelligence (AI) software program instruments that can assist you craft a refined description and title for the merchandise you’re promoting.
Together with sturdy descriptions, you’ll additionally wish to have high-quality photos from a number of angles. Making a short-form video is one other nice strategy to stand out out of your competitors.
Use eBay Promoting Choices
Probably the greatest methods to maximise your promoting {dollars} is to run your campaigns when developments are sizzling, and eBay has many choices for rising the visibility of your listings.
With eBay, you need to use Promoted Listings Superior, which is a pay-per-click promoting mannequin that locations your listings in extremely seen spots throughout the eBay platform. With Promoted Listings Superior, you’ll be able to select your funds spend and target market and examine insights in your vendor hub. Not solely are these advertisements simple to arrange, however eBay sellers who used Promoted Itemizing Superior noticed, on common, 50% extra gross sales in comparison with non-promoted objects.
One other promoting methodology to think about is eBay Offsite Advertisements. These advertisements lengthen your attain and improve your itemizing visibility past the eBay platform on exterior channels like Google. Like Promoted Listings Superior, Offsite Advertisements may be accessed and arrange in your eBay vendor hub, making your paid advertising and marketing efforts a snap.
Leverage Social Promoting
Social media advertising and marketing is a superb strategy to attain your target market (particularly if you happen to’re concentrating on Gen Z and Millennials) and to get extra visibility in your eBay listings!
For those who’ve added a video to your eBay itemizing, you’ll be able to repurpose it for social media platforms like TikTok, Fb, Instagram Reels, and YouTube Shorts. Quick-form video content material has by no means been extra widespread, and utilizing them is usually a extremely efficient strategy to improve site visitors again to your product listings.
With video, you’ll need your content material to supply worth to your viewers by informing, educating, or entertaining the viewer. For example, if you happen to’re promoting an espresso machine, you’ll be able to file a how-to video on brew the right shot of espresso. Or, if you happen to’re promoting clothes, you’ll be able to create a video on model the merchandise for a refined and classy look.
Creating movies in your eBay listings and related social media accounts has by no means been simpler with smartphones and in-app enhancing instruments. Simply jot down a number of video concepts, movie your content material together with your smartphone in some pure lighted areas, edit, and publish. It truly is that simple!
Different types of content material advertising and marketing you might wish to use to advertise your eBay enterprise embrace beginning a weblog, writing visitor weblog posts, showing on podcasts, or sending out month-to-month e-mail newsletters. No matter digital advertising and marketing strategies you determine to make use of, keep in mind to maintain your target market in thoughts and to be constant in your efforts.
Present a Constructive Buyer Expertise
With extra patrons in your pipeline, offering top-notch customer support is a should. Begin by having clear and concise insurance policies for returns, exchanges, refunds, and transport.
Probably the greatest methods to construct buyer loyalty is by being aware of your prospects’ wants. This implies transport merchandise expediently and replying to buyer queries rapidly. When prospects have a optimistic expertise with your corporation, they’re extra prone to buy from you once more.
And let’s not neglect about buyer satisfaction opinions! When buying on-line, most prospects will shrink back from storefronts with poor suggestions opinions. This text has some good ideas for reinforcing your eBay scores.
Use the eBay Vendor Middle Assets
eBay desires its sellers to achieve success; that’s why eBay presents sellers a ton of free sources, instruments, and tutorials within the eBay Vendor Middle. Whether or not you’re new to promoting on eBay otherwise you’re a longtime vendor, they’ve the knowledge you should achieve success in your on-line enterprise. From ideas for getting began and transport know-how to superior matters on develop your corporation with bulk listings and promoting.
eBay Gross sales Developments Wrap-Up
Rising your eBay earnings has by no means been simpler! By analyzing these vital gross sales developments and planning out your advertising and marketing efforts for the 12 months, you may be higher ready to take care of regular e-commerce peaks and valleys. Realizing this data won’t solely enable you make the most of sizzling gross sales seasons, however it’s also possible to higher make the most of your promoting {dollars}, giving your eBay enterprise a profitable gross sales technique!
To be taught extra about amplifying your listings utilizing eBay’s promoting instruments, head right here to the eBay Advertisements weblog.
This publish was sponsored by eBay Advertisements and written by Holly Reisem Hanna. Please bear in mind that we solely promote promoting from corporations we are able to legitimately advocate to our readers. See our disclosure coverage for additional data.