Vail’s “My Epic” app to get boost from AI next season

Vail Resorts will launch a brand new operate in its My Epic app subsequent season utilizing superior synthetic intelligence to reply questions guests have about ski circumstances, eating choices and different features of mountain operations.

Referred to as “My Epic Assistant,” the service will probably be obtainable for the 2024-25 ski season at Vail, Beaver Creek, Breckenridge and Keystone with plans to broaden it to different resorts in future seasons.

“For greater than a decade, now we have been dedicated to enhancing the visitor expertise by using progressive expertise,” mentioned Chris Smith, chief info officer at Vail Resorts, in a information launch. “With the current developments in AI, we see a possibility to offer real-time visitor service so skiers and riders can navigate their day at our mountain resorts with confidence, effectivity and ease.”

Earlier technological enhancements to the Epic Cross included the power to obtain season passes and elevate tickets to cellphones.

When it launches, My Epic Assistant will depend on AI and what Vail Resorts is looking “resort specialists” to reply real-time questions on on-mountain circumstances, grooming stories, lunch choices, the placement of leases and ski faculties and different resort providers.